Dear Friend,

This month's PULSE touches on two of the most sensitive issues all website owners should be concerned with: Google algorithm changes and Internet privacy. Craig Bates kicks things off with a story about a business whose revenues dropped suddenly because of the latest Google algorithm changes (code named "Panda") while Scott Spaid puts the magnifying glass on Internet privacy and a certain large social network's poor behavior. Enjoy!

The In10sity Team

Google Panda and the Content Siren Song

Author: Craig Bates

Ah, the late 90′s…what an innocent time that may have seemed. Many of us were living Semi-Charmed Lives, trying to find The Way as we tried to Take A Picture while Learning to Fly on our way to Walkin’ on the Sun.

What do all of those things have in common, besides trying to mash up as many references to late 90′s songs as possible in one sentence? I found all of those song titles with a quick search on Google, which has become as dominating a brand name for search as Coke and Nike are to their respective industries. Since starting in the late 90′s, Google has lived by an unofficial motto of “Don’t Be Evil “, although a recent change to the Google algorithm called “Panda” has one small company wondering if that is exactly the case.

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Client Spotlight: SATO Corporation

SATO Corporation, a billion dollar organization based in Japan and listed on the Tokyo Stock Exchange, is the world’s leading provider of Integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID Technologies. Established in 1940, SATO has expanded steadily in North and South America, Asia, and Europe.

As is the case with many global corporations, SATO’s subsidiaries and offices created their own websites, each with its own design and web vendor. This lead to brand inconsistencies across websites, cost inefficiencies, and communication shortfalls. In 2010, SATO tapped In10sity to produce a unified platform across 18 web properties along with Search Engine Optimization, Internet marketing, maintenance, and hosting services.

In10sity knew that without proper planning and project management in place it would be difficult to reach SATO’s deadlines. Using the In10sity design process, a universal graphic design was created that would be used across all web properties with an element of flexibility built-in so each site could be localized. The foundation of all the SATO websites is In10sity’s content management system, inPower CMS . Easy-to-use and with multi-language capabilities standard, inPower was used to standardize SATO’s website toolset while providing corporate controls to monitor and insure brand consistency.

Visit the website >>

Facebook, Google, or your Website: Which do you trust more?

Author: Scott Spaid

The month of May has turned out to be a doosey in the online privacy department, which got to me thinking: do people really care about their personal data being bandied about by the largest Internet companies in the world?

Earlier this month, top-five PR firm Burson-Marsteller initiated a campaign pitching major media outlets, such as USA Today, with a story that slammed Google and its privacy policies in regards to a new product they may be launching called Social Circles. The problem with the smear campaign is it was bought and paid for by the ethically challenged Facebook. If you’ve seen The Social Network, this lack of character should be no surprise at all. Just ask the Winklevoss twins.

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Quote of the Moment

 "The morning cup of coffee has an exhilaration about it which the cheering influence of the afternoon or evening cup of tea cannot be expected to reproduce."

-- Oliver Wendell Holmes, Sr., "Over the Teacups," 1891